Site Authority, Topicality & Title Matching

**Leak attributes:** `siteAuthority`, `siteFocusScore`, `siteRadius`, `titlematchScore`, topical embedding fields.

siteAuthority

Analysts identified site-wide authority metrics in leaked modules. Functionally similar to what SEOs called "domain authority" — Google publicly avoided endorsing third-party DA scores but leak suggests **internal** site-level authority exists.

**For crypto exchanges:** Authority built via regulatory transparency, press (DR 40+), consistent entity, not spam link farms.

Topical focus (siteFocusScore / siteRadius)

Measures whether a site stays on-topic or publishes scattered unrelated content to chase long-tail.

**Risk for Quickex:** Exchange + casino blog spam + unrelated AI articles → topical radius penalty.

**Fix:** Cluster content by intent (swap guides, pair SEO, compliance) with strong internal linking to money pages.

titlematchScore

Measures alignment between page title and query intent. Still weighted per multiple leak analysts (Mike King / SparkToro).

**Fix:** Pair pages: `{FROM} to {TO} Exchange | Quickex` pattern; avoid generic "Best Crypto Platform".

Audit mapping

English sources

- SparkToro leak article (site authority section)

- iPullRank attribute browser

- Search Engine Land leak coverage