Demotion Signals & Quality Filters

Compiled from leaked Content Warehouse modules + analyst crosswalks (iPullRank, Optimal, Growfusely).

Categories of demotion referenced in leak analysis

### Content quality / Helpful Content lineage

- Thin, scaled, or affiliate-heavy pages without first-hand value

- Attributes tied to "helpful content" style demotions in analyst mappings

- **Crypto context:** March 2024 spam updates hit low-trust crypto sites hard

### Navigation & UX demotion

- "Poor navigational experience" — confusing IA, orphan money pages

- **Fix:** Footer links to policies, support, fees; breadcrumbs on pair pages

### Link-based demotion

- Irrelevant or mismatched anchor profiles

- Spam backlink velocity (ties to Ahrefs weekly report)

- **Fix:** Disavow only after human review; focus on earning relevant PR links

### Exact-match domain (EMD)

- `exactMatchDomainDemotion` style attributes in leak indexes

- Less relevant for established brand domains like quickex.io

### User dissatisfaction

- Overlaps NavBoost bad clicks

- Porn, hate, or deceptive content classifiers (YMYL adjacent)

Google Quality Rater Guidelines (official — not a leak, but operational rules)

The QRG is the human raters' manual. Leak attributes often **encode what raters measure**:

**Official PDF:** https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

Audit mapping

English sources

- Google QRG (Sep 2025 edition)

- Optimal Digital leak demotions list

- Search Engine Journal March 2024 crypto spam update coverage