Google Search Quality Rater Guidelines (September 2025)

**Source:** https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

**Published:** 2025-09-11 · **Pages:** 182

Key quotes (E-E-A-T §3.4)

Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all important considerations in PQ rating. **The most important member at the center of the E-E-A-T family is Trust.**

Trust: Consider the extent to which the page is accurate, honest, safe, and reliable.

**What others say about the website or content creators:** Look for independent reviews, references, news articles, and other sources of reputation information.

YMYL updates (Sep 2025)

- Expanded **YMYL Society** — elections, institutions, public trust

- Added **AI Overview** rating examples

- Crypto/finance exchanges = YMYL financial security bucket

EEAT mapping